AI
    Core Program ·
    6-Week Course

    AI
    Foundation

    A practical six-week course for business owners and leaders. Join the waitlist to hear when dates, pricing and registration details are confirmed.

    6 Weeks
    Planned for 2027
    Business Owners & Leaders
    Join the 2027 waitlistSee the curriculum →
    The Challenge

    AI Is Moving Fast.
    Most Businesses Aren't.

    The tools exist. The opportunity is real. But most business owners are stuck between two extremes — either completely overwhelmed, or using AI for one thing and calling it done. Neither is a strategy.

    01

    Too much noise

    A new AI tool launches every week. Without a clear framework for what matters, you end up chasing features instead of building capability.

    02

    No practical foundation

    Most AI content is either basic tutorials or enterprise-level theory. There's very little built specifically for business owners who need to apply this now.

    03

    Tools without context

    Knowing how to use ChatGPT is not an AI strategy. Understanding which modalities matter for your business — and why — is what actually changes outcomes.

    04

    Confidence gap

    The businesses that will win the next five years aren't the ones with the most AI tools. They're the ones whose teams actually know how to use them.

    What Changes

    From Curious
    to Confident.

    Six weeks of hands-on sessions planned to cover every major AI modality — so you finish with a complete picture, not just one piece of it.
    6
    Core AI modalities plannedText, image, audio, video, automation, and workflow — the scope of a complete course.
    2×
    Sessions per week (planned)A structure built around practical concepts and tool demos — schedule to be confirmed.
    2027
    Waitlist now openJoin the waitlist to hear when dates, pricing and registration details are confirmed.
    The Curriculum

    Six Weeks.
    Six Modalities.

    The planned curriculum covers one pillar of modern AI each week — not surface-level overviews, but real tools, real demos, real application to your business.

    These topics are the planned scope of the course. The weekly timetable and session times are still being confirmed for 2027.

    Week 01
    Text & LLMs
    Master language models for writing, research, and communication. Learn how to prompt effectively and build workflows around AI-generated text.
    ChatGPTClaudePrompt strategy
    Week 02
    Image Generation
    Explore the latest image creation tools and learn how to use AI visuals for marketing, content, and brand work — without a designer on retainer.
    MidjourneyCreative workflows
    Week 03
    Audio & Voice
    Discover how AI is transforming voice, sound design, and audio production. Podcast, ads, customer calls — this week changes how you think about audio.
    Voice AIAudio tools
    Week 04
    Video Creation
    Get up to speed with AI-powered video creation and editing. From short-form content to full productions — the tools have changed everything.
    Video AIContent creation
    Week 05
    Automation & Agents
    See how AI agents can take action across your workflows — handling tasks, responding to leads, and running processes without manual intervention.
    AI agentsAutomationGHL
    Week 06
    Workflow Integration
    Pull it all together. Build streamlined, practical AI workflows that compound over time — so your business keeps getting smarter after the course ends.
    Systems thinkingAI stack
    How It's Designed

    Practical.
    No Nonsense.

    Hands-On Sessions

    The course is designed for practical, hands-on learning — not theory. You can ask anything.

    Built for Business Owners

    Designed specifically for business owners — not developers or tech teams. If you can use email, you can do this course.

    Immediate Application

    Each week is designed around your actual business. You're not building hypothetical case studies — you're applying what you learn to real work in real time.

    Is This For You?

    Built For
    Business Owners.

    This is not a developer course. It's not an enterprise AI program. It's a six-week course designed specifically for people who run businesses and need to understand AI well enough to use it — and lead with it.

    This is for you if...
    • You run or lead a small to mid-size business
    • You're curious about AI but don't know where to start
    • You want practical skills, not theory
    • You're a Chamber member or association leader
    • You want your team AI-capable, not AI-dependent
    • You're ready to actually commit six weeks to this
    This isn't for you if...
    • You're a developer looking for a technical deep-dive
    • You want a self-paced course with no live interaction
    • You're looking for a done-for-you AI implementation
    • You expect overnight results with no effort
    • You're not willing to show up and do the work
    Rob Cupello
    Your Instructor
    Rob
    Cupello

    Rob works with businesses across Canada to implement practical AI solutions that drive real results — not theory, not hype, not vendor pitches. He's spent 25+ years building and advising businesses across industries, and he brings that context to every session.

    As a Certified Management Consultant (CMC) focused on strategy, structure, and measurable outcomes, Rob designs courses, workshops, and advisory sessions built specifically for business owners who need to understand AI as a leadership tool — not just a productivity hack.

    25+ years building and advising businesses across Canada
    Certified Management Consultant (CMC)
    UBC Faculty of Management speaker and panelist
    Regular keynote speaker at business events and Chamber conferences
    Planned for 2027

    Join the
    Waitlist.

    AI Foundation is a practical six-week course planned for 2027. Join the waitlist to hear when dates, pricing and registration details are confirmed. Joining is free and does not reserve a place or commit you to enrolling.

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