AI
    Core Program ·
    6-Week Sprint

    AI
    Foundations

    Most businesses don't have an AI problem.
    They have a clarity problem.
    Six weeks. Six modalities.
    One clear strategy.

    6 Weeks · Live Sessions
    Usually Wednesdays + Fridays
    Small Business Owners
    Launching Tuesday, October 13, 2026
    Register NowSee the curriculum →
    The Challenge

    AI Is Moving Fast.
    Most Businesses Aren't.

    The tools exist. The opportunity is real. But most business owners are stuck between two extremes — either completely overwhelmed, or using AI for one thing and calling it done. Neither is a strategy.

    01

    Too much noise

    A new AI tool launches every week. Without a clear framework for what matters, you end up chasing features instead of building capability.

    02

    No practical foundation

    Most AI content is either basic tutorials or enterprise-level theory. There's very little built specifically for business owners who need to apply this now.

    03

    Tools without context

    Knowing how to use ChatGPT is not an AI strategy. Understanding which modalities matter for your business — and why — is what actually changes outcomes.

    04

    Confidence gap

    The businesses that will win the next five years aren't the ones with the most AI tools. They're the ones whose teams actually know how to use them.

    What Changes

    From Curious
    to Confident.

    Six weeks of live, hands-on sessions covering every major AI modality — so you finish with a complete picture, not just one piece of it.
    6
    Core AI modalities coveredText, image, audio, video, automation, and workflow — all in one sprint.
    2×
    Live sessions per weekUsually Wednesdays for concept sessions and Fridays for tool demos and live Q&A, with two Tuesday exceptions this cohort.
    ∞
    On-demand accessEvery session recorded. Access the library and community long after the sprint ends.
    The Curriculum

    Six Weeks.
    Six Modalities.

    Each week goes deep on one pillar of modern AI — not surface-level overviews, but real tools, real demos, real application to your business.

    Wednesdays 3pm Pacific time Concepts & strategy·Fridays 9am Pacific time Tools, demos & live Q&A

    Usually Wednesdays and Fridays, with two Tuesday exceptions this cohort: Tuesday, October 13, 2026 replaces Wednesday, October 14, 2026, and Tuesday, November 10, 2026 replaces Wednesday, November 11, 2026. Tuesday sessions run at the usual Wednesday time of 3pm Pacific time.

    Week 01
    Text & LLMs
    Master language models for writing, research, and communication. Learn how to prompt effectively and build workflows around AI-generated text.
    ChatGPTClaudePrompt strategy
    Week 02
    Image Generation
    Explore the latest image creation tools and learn how to use AI visuals for marketing, content, and brand work — without a designer on retainer.
    MidjourneyCreative workflows
    Week 03
    Audio & Voice
    Discover how AI is transforming voice, sound design, and audio production. Podcast, ads, customer calls — this week changes how you think about audio.
    Voice AIAudio tools
    Week 04
    Video Creation
    Get up to speed with AI-powered video creation and editing. From short-form content to full productions — the tools have changed everything.
    Video AIContent creation
    Week 05
    Automation & Agents
    See how AI agents can take action across your workflows — handling tasks, responding to leads, and running processes without manual intervention.
    AI agentsAutomationGHL
    Week 06
    Workflow Integration
    Pull it all together. Build streamlined, practical AI workflows that compound over time — so your business keeps getting smarter after the sprint ends.
    Systems thinkingAI stack
    How It Works

    Live. Practical.
    No Nonsense.

    Live Sessions

    Every session runs live with Rob. Concept deep-dives usually on Wednesdays, tool demos and open Q&A on Fridays — with two Tuesday exceptions this cohort. You can ask anything.

    Recorded Library

    Every session is recorded. Miss a session or want to review? Everything is available on-demand after each week. No FOMO.

    Ongoing Community

    Access to an active learning community and office hours for Q&A and personalized support — even after the six weeks are done.

    Completion Certificate

    Finish all six weeks and receive a completion certificate — a signal that your team has done the work.

    No Prior AI Experience

    Built specifically for business owners — not developers or tech teams. If you can use email, you can do this program.

    Immediate Application

    Each week is designed around your actual business. You're not building hypothetical case studies — you're applying what you learn to real work in real time.

    Is This For You?

    Built For
    Business Owners.

    This is not a developer course. It's not an enterprise AI program. It's a six-week sprint designed specifically for people who run businesses and need to understand AI well enough to use it — and lead with it.

    This is for you if...
    • You run or lead a small to mid-size business
    • You're curious about AI but don't know where to start
    • You want practical skills, not theory
    • You're a Chamber member or association leader
    • You want your team AI-capable, not AI-dependent
    • You're ready to actually commit six weeks to this
    This isn't for you if...
    • You're a developer looking for a technical deep-dive
    • You want a self-paced course with no live interaction
    • You're looking for a done-for-you AI implementation
    • You expect overnight results with no effort
    • You're not willing to show up and do the work
    Rob Cupello
    Your Instructor
    Rob
    Cupello

    Rob works with businesses across Canada to implement practical AI solutions that drive real results — not theory, not hype, not vendor pitches. He's spent 25+ years building and advising businesses across industries, and he brings that context to every session.

    As a Certified Management Consultant (CMC) focused on strategy, structure, and measurable outcomes, Rob leads live AI sprints, workshops, and advisory sessions designed specifically for business owners who need to understand AI as a leadership tool — not just a productivity hack.

    25+ years building and advising businesses across Canada
    Certified Management Consultant (CMC)
    UBC Faculty of Management speaker and panelist
    Led multiple completed AI sprint cohorts with outstanding feedback
    Regular keynote speaker at business events and Chamber conferences
    Launching October 13

    Register
    Your Spot.

    The next AI Foundations cohort begins Tuesday, October 13, 2026. Sessions usually run Wednesdays and Fridays, with Tuesday, October 13 and Tuesday, November 10, 2026 replacing the Wednesday sessions in those weeks. Enter your details below to register. Enrollment is completed once payment is received.

    Tuition

    Regular tuition: CA$397 plus tax

    Partner rate: CA$347 plus tax

    The partner rate is available to people who belong to a participating partner or affiliate organization and have its valid code. Enter the code provided by your partner organization in the coupon code field at checkout.

    Submitting your details reserves your interest. Your enrollment is completed once payment is received on the next step.

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