Rob Cupello · Strategic Advisor
    AI TOOLS
    MAP 2026
    Rob Cupello
    The best AI tools by business function - curated for growth-focused teams. ★ = Rob's personal recommendation.
    Pricing:
    Free tier available
    Paid only
    Free + paid plans
    ★ Rob's pick
    ✍️
    Content &
    Marketing
    Write, create, repurpose
    ChatGPT ★Free+
    Best all-round writing assistant. Drafts, rewrites, brainstorms.
    Writing
    Claude ★Free+
    Excellent for long-form, nuanced content and strategy docs.
    Writing
    HeyGen ★Free+
    Create AI avatar videos from a script - no camera, no crew, no reshoots.
    Video
    JasperPaid
    Marketing-focused copy with brand voice training.
    Copywriting
    Canva AIFree+
    Generate graphics, social posts, and presentations in seconds.
    Design
    Gamma ★Free+
    AI builds full decks and reports from a prompt in seconds.
    Presentations
    DescriptFree+
    Edit video by editing text. Great for repurposing talks.
    Video
    Opus ClipFree+
    Auto-clips long video into short-form social content.
    Video
    ⚙️
    Admin &
    Productivity
    Save hours every week
    Notion AI ★Free+
    AI inside your workspace. Summarise, draft, organise - in one place.
    Workspace
    Otter.ai ★Free+
    Live transcription + AI meeting summaries with action items.
    Meetings
    FirefliesFree+
    Records, transcribes and summarises every call automatically.
    Meetings
    Zapier AIFree+
    Automate workflows between your apps using plain English.
    Automation
    SuperhumanPaid
    AI-powered email that helps you hit inbox zero daily.
    Email
    Reclaim.aiFree+
    AI calendar scheduling - blocks focus time automatically.
    Calendar
    📈
    Sales &
    Growth
    Pipeline, outreach, close
    HubSpot AI ★Free+
    CRM with built-in AI for emails, sequences, and deal insights.
    CRM
    Apollo.ioFree+
    AI prospecting - find leads and write personalised outreach.
    Prospecting
    ClayFree+
    Enrich leads with AI and auto-personalise messages at scale.
    Outreach
    Gong ★Paid
    AI analyses sales calls - what works, what doesn't, and why.
    Call Intel
    LavenderFree+
    AI email coach - scores your cold emails and rewrites them live.
    Email
    LeadfeederFree+
    Identifies which companies visit your website before they contact you.
    Intent Data
    💬
    Customer
    Service
    Support, retain, delight
    Intercom Fin ★Paid
    AI support agent that resolves ~50% of queries without human help.
    AI Agent
    Zendesk AIPaid
    Triage, suggest replies, and auto-resolve common support tickets.
    Helpdesk
    TidioFree+
    Live chat + AI chatbot for smaller businesses and e-commerce.
    Chat
    Gorgias ★Paid
    AI-powered CX for e-commerce - integrates with Shopify deeply.
    E-commerce
    Dialpad AIPaid
    Real-time call transcription + AI coaching for support teams.
    Phone
    ForethoughtPaid
    Predicts issue type and routes tickets before agents see them.
    Triage
    🔧
    Operations
    & Finance
    Systems, data, decisions
    Make (Integromat) ★Free+
    Visual automation builder - connects any tools in your stack.
    Automation
    Microsoft CopilotPaid
    AI across Excel, Word, Teams - huge for existing M365 businesses.
    M365
    RowsFree+
    AI spreadsheets - ask questions about your data in plain English.
    Data
    PerplexityFree+
    AI search engine - cited answers for research and market intel.
    Research
    GuiddeFree+
    Auto-creates video SOPs from your screen recordings instantly.
    SOPs
    Key:
    Free tier
    Paid only
    Free + paid
    Rob's pick ★
    Pricing as of 2026. Always verify current plans.
    Questions? Let's talk. robcupello.com
    AI strategy for growth-focused businesses.